Exclusive Program for an Executive Certificate in Leadership

'Re-Engineering the Future of Business: How to Survive & Thrive in Today's New World'


SPEAKER: Jay Rao


Dr. Jay Rao teaches extensively in the Babson Executive Education programs. His executive teaching and consulting is in the areas of innovation, implementation of innovation initiatives within firms, corporate entrepreneurship and customer experience innovation. Dr. Rao also teaches 2 elective courses in the Babson MBA programs (1) Leading Innovation: Gorillas, Chimps & Monkeys and (2) #CX #UX #DX Innovation.

His research has appeared in The Sloan Management Review, Journal of Innovative Management, The European Business Review, The European Financial Review, Cornell Hotel and Restaurant Administration Quarterly and others. He is the author of the book The Discipline and Culture of Innovation. He has written several business cases on a range of topics: Innovation Strategy, Innovation Culture, Leading Innovation, Customer Service, and Strategy Execution.

Through Babson Executive Education he has taught for BBVA, Assa Abloy Americas, Novartis, Fresinius Medical Care, Pernod Ricard USA, Covidien, BAE Systems, U.S. Navy, SABIC, Citizens Bank, Merck, Masco Corp., Scottish Enterprise, Innovation Norway, North Atlantic Capital, EMC, GlaxoSmithKline, and others.

He has also taught executives and/or consulted for Reed Elsevier, PWC (Spain), Bayer Material Science (Germany), Iberdrola (Spain), Massachusetts General Hospital (Boston), PRIME Business School (Colombia), Banco Occidente (Colombia), Chilectra (Chile), Agricola Garces (Chile), Groupo Security (Chile), Entel (Chile), Coagra (Chile), Inter-American Development Bank, Benchmark Assisted Living (Boston), EMDSerono, FORUM (Colombia), FitLinxx, Penteo (Spain), BFA Conseil (France), Novartis, Lojack, Fidelity Investments, Merrill Lynch, Boston Scientific Corporation and others.

He was a member of the Innovation Advisory Board at Ocean Spray (USA) from 2010 to 2015. He currently sits on the Innovation Advisory Board of Bancolombia (Colombia), and on the Flavor Advisory Board of Firmenich (Switzerland). He also has a family-business background and sits on the board of Hymamshu (Bangalore, India).

For more info...


WEBINAR: February 21, 2022 from 11:00 AM to 1:00 PM EST

Entrepreneurial Leadership & Innovation--
Mission Impossible: Crises Fuel Creativity and Innovation 
(Dr. Jay Rao, Babson College, USA, 2 hrs.)

This session will help you to understand how accomplished entrepreneurs, scientists, artists and enterprises use a simple, common and age-old technique to get more innovative and creative.

Jerry Sternin arrived in Vietnam in 1990 to open an office for the UK charity Save the Children, to fight malnutrition there. Sternin was given 6 months to make a difference, with little staff and no resources. Conventional wisdom dictated that malnutrition was a complex problem that stems from poor sanitation, widespread poverty, rampant illiteracy, and lack of pure water. Dozens of experts had analyzed the situation in Vietnam, written research documents and development plans. But nothing had changed. Sternin started with one village. He quickly found a few creative mothers were using ingenious solutions to keep their young ones far better than most. Six months after he started, 65% of the kids in that village were better nourished. Soon, the program reached 265 villages across Vietnam and drastically reduced malnutrition among children. This has now been replicated in many other poorer countries.

Key Lessons: Entrepreneurial Leadership, Risk vs. Uncertainty vs. Ambiguity, Innovation, Creativity, Problem Solving, Positive Deviance, Associative Thinking, Application Innovation.

Learning Outcomes:

  • Participants will be able to differentiate between Risk, Uncertainty and Ambiguity;
  • Participants will be able to understand Creative vs. Innovative vs. Entrepreneurial;
  • Participants will be able to understand how we can all become more creative;
  • Participants will be able to understand what Entrepreneurial Leadership is.

"The use of this official seal confirms that this Activity has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval."

"This Webinar has been approved for 2.00 Business recertification credit hours toward aPHR™, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®)."